UK Paddy Power’s Refurbished and Renamed Social Sportsbook Soon to Resurface at FB

“Paddy Power In-Play”, the social sportsbook that had a brief stint on the Facebook platform in beta version last year, is all set to resurface under a new name, “Paddy Power Social (PPS)”.

True to its new name, the Irish bookmaker has added other features that would make real money sports betting a cool new way of socialising with friends, as users will be able to follow or copy bets, as well as laugh at bets or console a friend who lost on a bet.

The FB-based PPS sportsbook will pose as an online social arena for sportsbetting activities and friendly wagering competitions, since there are trophy awards, leaderboards, chat messaging system, news feeds and a heat indicator to give PPS users an inkling of how friends and peers are faring with their betting actions.

Full launching is expected to take place in about two weeks time and Paddy Power customers can have access using their member account with the bookmaker; or by simply logging in to their FB account. Although Ben O’Donnell, Head of Paddy Power Social hopes that their FB-based sportsbook could launch as early as next week, he explained that there are still some loose ends to take care of, including getting in touch with some of their best customers for further product testing.

The Paddy Power sportsbook is already well known in the online sports betting arena and having its products on the FB social platform would surely enhance the bookmaker’s presence in the social network. After all, the bookmaker already won UK’s Social Buzz Award for being the “Best Social Media Team” of 2013.