32Red was founded by Edward Ware in 2002 as a startup shortly after he left Ladbrokes as their managing director. Over the past 15 years, the firm has grown tremendously and is a leading betting and casino services in the UK. The company is headquartered and operated in Europort, Gibraltar. 32RED® 32® and 32Red® were registered symbols and trademarks related to the company. The bookmaker operates as 32Red Plc. in official functions notably tax filings. The company is the recipient of the eGaming Review Awards for the casino of the year in 2011, over 10 awards in various categories notably best casino and best casino (global awards).

It is listed on the London Stock Exchange trading as Alternative Investment Market (AIM) TTR. The board constitutes of gaming enthusiasts and people who have been in the industry for an extended period. It is an award-winning betting company. Edward Ware is an industry veteran with a cumulative experience in the gaming management of close to 30 years. He is the CEO since its inception. The company has about 75 permanent employees and recorded £48.7 million in revenues.

The 32red sports started in 2014, and it is in its growth stage. This growth is sharp and upward from offering a handful of sporting events and opportunities, the site currently have 25, 000+ opportunities and over 40 sporting events. Most customer reviews point out to the youthfulness of the sports betting site noting that, though they have faith in the bookie developing the service, it is behind other major sport betting companies.

Over 80% of the company’s customers are Britons. The company targets a younger demographic, and that is why their company mission is to offer clients the most amazing gaming experience. Their sponsorship of sporting franchises like Swansea City F.C, Aston Villa F.C, Ranger F.C and currently Leeds United only serves to point out to a working strategy in their quest to tap into young gaming enthusiasts. The company also sponsors TV programs that fit their target customer profiles like Film4.

Because of its predominant British customer base, the sports book gives special focus on sporting events popular in Britain notably football, racing among others. However, their rapid growth, 71% in the last one year is a testament to a dedicated growth momentum to cover all major and minor sporting events in the world.

Just like most other betting sites, the site offers event specific promotions. The company has focused on the upcoming sporting events and gives customers and incredible follow-up and statistics on major events like the Euros, Copa America, champion’s league rugby union among others.

32RED also partners Kambi Sports solution to offer sports betting solutions. Currently, it offers about 20 sports notably football, darts, snooker, boxing, baseball, cricket, rugby, horse racing, racing, formulae 1, among others.

The Sportsbook offers an average player payout of 92.8-93% all betting platforms. It offers three alternate bets notably live betting, 2-Option and 3-Option betting. You can make bets for as little as 0.05GBP/USD/euros. The minimum deposit is £10 or €10 or $10. The maximum deposit in a 24hr period is £500 or €500 or $500. You can use Euros, U.K. Pounds, and U.S. Dollars to either deposit of make bets. The odds are available both as a fraction and as decimals. Maximum stake value is dependent on the event.


According to most gambling enthusiasts, 32red has an excellent player support. Most gamers look for an environment that is helpful especially when you want to know about certain events or simply want to make an inquiry. The company offers a knowledgeable team operating in their offices in Gibraltar, who provide extended client support and follow-up. They assist in wagering, deposits, withdrawals and other services.

The sports book offers about 25, 000 sporting bets. You can bet on handicaps, spread betting, jackpots and multiple bets. Some multiple bets are prepared with enhanced winning stakes. This includes live betting on live matches and in upcoming games. The company offers increased odds for special events which mean that you stand a chance to win more every time you make a bet.

The company offers very fast payouts every time you want to make a withdrawal. There are no delays as long as your withdrawal is above or within the $10 limit. Similar limits exist for pounds and euros to make a withdrawal. Free bets cannot be withdrawn before making turnovers on the site.

The company claims it is committed to glamor and offer a British feel through voice over of Patsy Kensit who is actress, model and singer.

The website offers an excellent interactive interface in the main European languages and Chinese. You can place bets online at any time with a 24hr customer support 7days a week. The website is excellent, fast and easy to use. You can virtually see every link from the home page making it easy to navigate and use. The site offers analysis and news to enhance your betting experience further. Once you are logged in, you can do a simple betting analysis before making bets.

The company is restricted in United States, Israel, Hong Kong, France, Virgin Islands and American Samoa. You may not be able to use 32Red sports book if you are in any of the said countries.

Fewer betting options and opportunities do not make the sight any less since it compensates this with other offers for players. Its contract with Kambi and subsequent renewal shows that the company is committed to delivering a responsible gaming environment. Players can be sure that the opportunities represent value for each sporting outcome that the bookmaker provides.


Matched bets for £10 or €10 or $10 with a matched bonus of 100%. First-time players get a chance to make ten free bets on evens or greater. The offer is activated once and is available only when the player makes first withdrawal. Euro card, Master card, Visa card, Skrill, PayPal, Ucash, Maestro and direct bank transfers are available for both withdrawals and deposits.

Other player related bonuses can are available in multiple bets as a total multiple bets stake of 10 odds does not earn you $100 on a $10 ticket. It makes you $112 or so. This is a significant bonus for players who bet small.

32Red is licensed to offer gambling services to customers all over the world by the Gibraltar Betting and Gaming Association (GBGA). It also holds other licenses from states requiring casino rules and regulation compliance. They include the Gambling Commission in the UK, authorized betting partner for horse racing among others.

The company does not have an elaborate security and safety policy which is not expressly so on the site. The terms and conditions, however, state that the company respects the customer’s privacy, and the 128bit key security protects their private information. This is an industry standard and protects depositors and withdrawals from third part infiltration of the identity of the person.

Licensed bookies can guarantee standard since they undergone regular audits to guarantee full-time compliance. The company has no pending legal issues and has a relatively clean bill of health in compliance. Further, 32RED offers all bets in association with global betting exchange (BETDAQ) further underlining their commitment to making your betting experience memorable.