Legendary jockey Frankie Dettori has become the latest sporting personality to join bookmaker Ladbrokes as a brand ambassador in one of the most wide-ranging deals the industry has ever seen. Dettori will join a number of well known former sports stars and popular pundits as an ambassador of the brand as he appears in marketing campaigns, internal campaigns, and will offer his own written advice and opinion for customers to enjoy. Dettori will appear in marketing materials on his own and alongside current Ladbrokes ambassador, soccer pundit Chris Kamara.
Dettori is well known for his appearances as a jockey at Ascot and other major horse racing events, but also grew popular in the U.K. and around the world for his much admired and likeable personality. The Italian born jockey revealed he was happy to make the linkup with Ladbrokes as he had become familiar with many members of the bookmakers team during his time as a three time champion jockey in the U.K. and following his decision to become a freelance rider after splitting from the Godolphin Racing organization.
Dettori is one of the best known faces in British horse racing after spending the majority of his career in the country and appearing on a number of TV shows shown on British TV. Alongside making a number of appearances within Ladbrokes marketing materials the flat racing icon is expected to provide his own opinions on the major sporting events of the year throughout his contract, which will see him provide opinion on a number of different sports every year. Fans of the jockey may well look forward to his forthright opinions on the flat racing taking place in the U.K. and around the world, but can also look forward to Frankie Dettori explaining his own views on soccer, particularly his beloved Arsenal.
Frankie Dettori has been well known in British horse racing for over 20 years and is instantly recognized by both horse racing fans and those who know him for his television appearances. The wide-ranging contract he has signed with Ladbrokes means his opinions are published exclusively by the bookmaker through its Website and other promotional materials.